Wolf Eyewear

Ian and Margaret Wolfenden had a combined fifty years in the optical trade before deciding to launch their own colourful collection, determined to bring bold, characterful frames to independent opticians in a market that felt increasingly beige. Their son Tom joined in 2012 and now leads the company as CEO.

Every collection is still designed in-house with a genuine focus on colour and small-batch exclusivity. The company sells exclusively through independent opticians — never big-box chains — and has stayed family-owned throughout, even as it’s grown into international markets across Europe, North America and Australia.

Part of the wider world of independent eyewear — not necessarily something we carry, but always something we’re happy to talk about.