I’ve always believed eyewear deserves to be more considered.
A store in Helsinki
Originally from Finland, Elina trained as an optometrist before opening her first store in the heart of Helsinki.
She’s always believed choosing glasses could be a more considered experience—one that goes beyond simply picking a frame from a wall.
Every frame earns its place
With a Scandinavian approach to design, every collection at Trend Optic is hand-selected for its craftsmanship, character and timeless appeal.
“I never wanted to build a store with hundreds of frames. I wanted every frame to deserve its place.”
Today, Elina continues that philosophy in Melbourne—helping people find eyewear that feels personal, effortless and unmistakably theirs.
It starts with a look
Every fitting starts the same way: with a look, not a checklist. Years spent doing this properly means Elina can often picture how a frame will sit before it’s even been tried on.
It’s the same instinct behind why the collection leans on quality titanium and the best available acetate — a frame should sit like it was made for you, not just placed on you.
One person, full attention
Whether you walk in or book ahead, fittings are one-on-one and unhurried — no racks to sort through alone, no rush. In Melbourne, we also offer private, closed-door appointments for an even more personal experience.
Clients leave knowing, with certainty, that what they’re wearing is theirs alone — timeless, considered, and fitted to nobody’s face but their own.