About us

It all began in Finland. I am Elina Varonen, the founder of TrendOptic. My story starts in Finland, where I grew up. My journey to Melbourne took place almost a decade after qualifying as an Optometrist from Metropolia Ammattikorkeakoulu. I established my first store in the heart of Helsinki. My dissatisfaction with what bigger companies offered, led me to build unique collections of bespoke frames and styles. I source eyewear handmade by artisans, with a unique fusion of function and design from hard-to-find makers.

"Eyewear is about your relationship with others as much as it is about your relationship with yourself"

Our Mission


To find the extraordinary,  the understated,  the elegant,
 
the type of classic style that embodies 
the prestige of durability, 
of discreet ostentation 
without affectation.

Our Philosophy


Quality

Our collection features an eclectic range of frames curated for unique styles and made to last. Each piece is selected for its timeless design and high-quality materials. Trend Optic is about tailored classics with a little bit of a twist to them that fit you like a glove. Find your perfect fit.


SiSu

We focus on building a collection based on what my customers will love, looking for subtleties and quality. Something the big brands ignore because not enough people may notice it. But, at Trend Optic, we care. It's part of our DNA. In Finish, we call it SiSu. It's a philosophy of living, a way of being.


Local

We bring the best of European, Asian and American handcrafted eyewear designs to your doorstep. Our passionate team is dedicated to delivering the highest quality products and exceptional customer service. Shop with confidence and bring luxury style to your life.

Our Values


Unique People

Keeping it cool 😎 👓: Vilda in Black by @moscotnyc
Her natural flamboyance ✨ 🕶️: Sacré Coeur in Peony Gold, ➡️ 👓: Monceau in Peony Gold. Both by @ahlem 💚
Designed to perfection. 🕶️: Icarus in Matte Navy by @akonieyewear
Sophisticated, timeless, perfect. 👓: Adamson in Tisane on 18K Rose Gold by @leisuresociety_
❤️‍🩹
Empowering, oversized, instant confidence. 👓: Rue Mazarine in Dark Green by @ahlem 💚


Unique Designs

AHLEM
AHLEM
AKONI
ANNA-KARIN KARLSSON
ANNA-KARIN KARLSSON
CUTLER & GROSS
CUTLER & GROSS
Eyevan
EYEVAN
leisure society
LEISURE SOCIETY
masunaga
MASUNAGA
moscot
MOSCOT
thierry lasry
THIERRY LASRY

Free
Delivery

No surprises at checkout.
Enjoy them sooner with Australia delivery.

14 Days
Return

Extended 14 days of easy returns for peace of mind.


Money Back Guarantee

Worried about the fit? We offer full refunds for online purchases. No questions asked.

Customer
Support

We have a dedicated team looking forward to solving your questions.

Talk instantly to our experts

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