It all began in Finland. I am Elina Varonen, the founder of TrendOptic. My story starts in Finland, where I grew up. My journey to Melbourne took place almost a decade after qualifying as an Optometrist from Metropolia Ammattikorkeakoulu. I established my first store in the heart of Helsinki. My dissatisfaction with what bigger companies offered, led me to build unique collections of bespoke frames and styles. I source eyewear handmade by artisans, with a unique fusion of function and design from hard-to-find makers.
"Eyewear is about your relationship with others as much as it is about your relationship with yourself"
To find the extraordinary, the understated, the elegant,
the type of classic style that embodies the prestige of durability,
of discreet ostentation without affectation.
Our collection features an eclectic range of frames curated for unique styles and made to last. Each piece is selected for its timeless design and high-quality materials. Trend Optic is about tailored classics with a little bit of a twist to them that fit you like a glove. Find your perfect fit.
We focus on building a collection based on what my customers will love, looking for subtleties and quality. Something the big brands ignore because not enough people may notice it. But, at Trend Optic, we care. It's part of our DNA. In Finish, we call it SiSu. It's a philosophy of living, a way of being.
We bring the best of European, Asian and American handcrafted eyewear designs to your doorstep. Our passionate team is dedicated to delivering the highest quality products and exceptional customer service. Shop with confidence and bring luxury style to your life.
No surprises at checkout.
Enjoy them sooner with Australia delivery.
Extended 14 days of easy returns for peace of mind.
Money Back Guarantee
Worries about your fit? We offer full refunds. No questions asked.
We have a dedicated team looking forward to solving your questions.
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